Air Quality Devices - Marketing Research Proposal
Background
Andatech is an Australian company that was founded on the basis of offering low cost, high quality safety products to Australians, including air quality devices. Partnering with over 200 businesses Australia, New Zealand and worldwide, Andatech continues to expand it’s range of health and safety products. Andatech is interested in expanding their range of air quality devices and would like to deviate from the medical market and explore new solutions to solve air quality for the younger generation. The company would like to know if there is a demand for new air quality devices in the current market.
Research Problem
The research problem addressed will be surrounding communication in regard to whether or not university students understand what air quality devices do and how they can benefit them.
Andatechwishes to gain insight into how best to communicate the products benefits to the desired target market (young people). Therefore the appropriate communication channel and strategy to effectively communicate these benefits to younger people to raise awareness of the product must be identified.
And try to find the most effective communication strategy to makes the students and the university has interests in the purchase of the air quality devices.
Research Questions
The research questions will be as follows.
1. Have students within the university community heard about air quality devices?
2. Do university students understand the benefits of using air quality devices?
3. Is there a demand for new air quality products within the university community?
1. Which communication channel will raise awareness and generate the highest comsumer response (purchases)
2. What are the key benefits of the product that will induce the target consumer into purchasing
3. What communication strategy will be most engaging for the target consumer (young university students)
l Is there any air quality product within the university community? (Or do students know if there is any air quality product within the university community.)
l Is it necessary to
l How can Andatech show the advantages of the products to target customers and cause the desire to by the products?
Research Objectives
The objectives of the research undertake will be to firstly, identify whether students are aware of air quality devices. Secondly to assess whether students understand how they can use an air quality device to benefit them. And finally to investigate whether students are concerned about air quality.
The research objectives will be to obtain key factors into why the target consumer will or will not use the h communication channel will be most effective in communicating the products benefits as well as the most appropriate communication strategy for the desired channel.
The objectives of the research undertake will be to firstly, identify whether students are aware of air quality devices and whether the students think it is necessary to install air quality devices instrument within the school. Secondly to assess whether students understand how they can use an air quality device to benefit them. Finally, finding the most the most effective communication strategy to makes the students and university make sure it is necessary to buy air quality devices.
Research Design
The research will be undertaken at Deakin University in Burwood and will be a quantitative study to gather the data from university students on the campus.
The research will be undertaken at Deakin University in Burwood and will be a quantitative survey study to gather data from a sample of 50 university students. The data obtained will be coded then applications and analysis models such as SPSS, ANOVA, hypothesis testing and regression models will be used to analyse and interpret the data.
We will also be using qualitative data and interview students from the university to gather an insight which will display more a personal connection to show us the emotions behind the individual’s answers. This will assist us in gathering a better understanding of the reasons as to why university students have answered the way they did in the survey.
-
阅读能力开题报告多篇
【第1篇】国小高年级数学阅读能力的培养与研究开题报告论文题目:国小高年级数学阅读能力的培养与研究课题的提出现实意义:在一次次考试后我们经常会听学生发出这样的感慨:唉呀!这道题目怎么没看清楚。我审题不够仔细!我没理解题意。这样的解释从表面上看似乎合情...
-
开题报告格式及(新版多篇)
开题报告格式篇一1、什么是开题报告?开题报告是指开题者对科研课题的一种文字说明材料。这是一种新的应用文体,这种文字体裁是随着现代科学研究活动计划性的增强和科研选题程序化管理的需要应运而生的。开题报告一般为表格式,它把要报告的每一项内容转换成相应的...
-
论文开题报告格式新版多篇
论文开题报告格式须知篇一一研究目标本研究试图在GIS和遥感软件支持下,综合野外调查、遥感及定位数据,结合专家系统、数据库、多媒体和网络技术,引入可视化技术、交互技术和虚拟现实技术,建立多维的热带亚热带植被信息系统,探讨3S技术在不同组织层次植被研究中的应...
-
电子商务专业开题报告(汇总7篇)
本站小编为你精心整理了7篇《电子商务专业开题报告》的范文,但愿对你的工作学习带来帮助,希望你能喜欢!当然你还可以在本站搜索到更多与《电子商务专业开题报告》相关的范文。篇1:电子商务专业开题报告电子商务专业开题报告范例选题依据及研究意义网店实名制,就是指...
相关文章
- A comparison of Chinese and Korean dining etiquette 中韩饮食礼仪之比较
- Monetary Policy Must Consider Steady Growth and Promote Reform
- Questionnaire What is your attitude towards love in college?
- 九年级英语Unit 4 Problems and advice Reading学案
- Cultivate students' good English learning habits,Improve the effectiveness of classroom teachin
- 英语论文The Practical Significance of Non-Actionin Government Governance
- TWENTY STEPS TO WRITING A RESEARCH ARTICLE SCI写作的二十要点
- Unit 3 The sentence patterns of Comparative Degree 同级比较句型(微课)
- 八上Unit 7 Will people have robots? Section A 1a-2c 教学反思
- 浅谈英语翻译技巧分离A Brief Talk about the Translation Technique of Separation