The service enterprise article
UIT APPEAL OF SMOKING COMMERCIAL
This article using the quit smoking advertisement on youtube which shows a mother who left the boy for a short time because of smoking, but the reaction of the little boy in these few minutes may be like the mother left him forever.
does the ad evoke guilt? Identify the cues and explain.
Guilt is a negative experience that jeopardizes the behavior of others, or violates the individual's moral standards, and produces conscientious reflections and responsibility for behavior. Because the overall picture color of the quit smoking video is dark, it first gives people a sense of oppression. And the video caused compassion through the help of the little boy waiting for the mother in the crowd. The little boy in the video held the mother's hand and smiled before the mother went to smoke. When his mother left, the little boy expression changed from a smile at the beginning to a cry, and his helplessness formed a strong contrast with the busy people around him. These have further aroused people's sympathy and guilt.
2. Is the ad effective?
This advertisement is effective because it using the helplessness of children not only attracts the audience but also captures people's compassion. The factor in determining the success of an advertisement is to feel the audience. This film resonates with the audience by expressing the helplessness of the little boy. This is a very effective way to drive people's emotions. Through a small incident, the audience can think about more things. There are many things similar to children. By letting people think about problems more often than some mandatory smoking cessation rules.
3. How would you improve the advertisement?
Although this is a very attractive video idea and very successful, it still need development. First, as a guilty type of advertisement, it requires a lot of expressions to capture people's feelings. If the content of this film becomes this little boy, because he grew up in such a smoking family, he also started to smoke after he grew up, and therefore his The family is caught in a vicious circle of smoking. Second, because the mother of the little boy has suffered from illness due to excessive smoking, the little boy who is alone and helpless in the face of the mother on the bed can grasp the psychology of the people and make the expression of the advertisement more profound. Third, because family members also smoke, in the family gathering, there is smoke in the house, the little boy and other partners play toys under the smoke. In the narration of the film write some word which like” you want your children to be like them.”
-
平平淡淡的生活說說(經典多篇)
平平淡淡的生活說說篇一1.什麼都是習慣,都是接受,接受了家人在身邊,不跟別人置氣,平和的心態是習慣。現在生活缺了角,變得暴戾,開始身體腦子都動起來了,也覺得挺有樂趣的。你來的時候你是我平淡生活裏的光,現在我要自己從新尋找光明,從報仇開始。2.平淡如水的日子裏我喜歡...
-
黨紀學習要“心不惑”“行不鬆”“紀能守”
黨紀學習要“心不惑”“行不鬆”“紀能守”近日,中共中央辦公廳印發了《關於在全黨開展黨紀學習教育的通知》,《通知》指出爲深入學習貫徹修訂後的《中國共產黨紀律處分條例》,經黨中央同意,自2024年4月至7月,在全黨開展黨紀學習教育。面對新時代的趕考之路,黨員幹部...
-
金榜題名大學聯考勵志寄語精彩多篇
金榜題名大學聯考勵志寄語篇一1、成績斐然好心情,目標遠大志向高。謹慎填寫志願報,優先考慮是愛好。自身專長要兼顧,發揮優勢樂無數。用心求學人生路,金光大道豔陽天。願你好夢終實現。2、放下包袱開動腦筋,勤于思考好好複習,祝你取得好成績!3、春天是碧綠是天地,秋天是黃...
-
學生自我陳述報告高中精品多篇
國中生的自我陳述報告篇一我自從上國中一年級以來,在學校領導和老師的諄諄教導下,無論在德育、智育、體育等方面都有了的一定的進步。本學年我曾被評爲xx縣“優秀共青團員”和縣的“三好學生”。下面就是我一年來的自我評價。在德育方面。一年來,我嚴格、自覺地遵...
相關文章
- Unit 3 The sentence patterns of Comparative Degree 同級比較句型(微課)
- Unit 7 Be Careful!The Second Period教案
- TWENTY STEPS TO WRITING A RESEARCH ARTICLE SCI寫作的二十要點
- 淺談英語翻譯技巧分離A Brief Talk about the Translation Technique of Separation
- Cultivate students' good English learning habits,Improve the effectiveness of classroom teachin
- A comparison of Chinese and Korean dining etiquette 中韓飲食禮儀之比較
- 國中生優秀英語演講稿 Where There is Life, There is Music (哪裏有生活,哪裏就有音樂)(精選多篇)
- 英語論文The Practical Significance of Non-Actionin Government Governance
- My Speech at the Bristol China Partnership Dinner
- Air Quality Devices - Marketing Research Proposal